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Social marketing is the process of using commercial marketing techniques to influence public opinion, to urge individuals to acquire new behavior would improve their quality of life, health, and therefore for the advancement of society as a whole. Science has become an important social marketing revolution in the world of finance and business, because it achieves a significant profit, through the promotion of the name, and significant profits to the community. For this reason, many institutions have become interested in next social marketing, and is keen to serve the community of people respect her name, and respects the brand that consumers care about them. In recent years, raced many businesses, the official, as well as civil society organizations, in the recruitment of communication technology and information technology, particularly related to the network site in the areas of social marketing, in order to reach a large segment of the target audience and influence it. The mating process was launched between modern marketing and Internet technology, and was the product of this mating, note the newly dubbed “social marketing mail.” The Social-mail marketing, a tool that can be used by institutions. Social Marketing help to reduce the likelihood of institutional weaknesses, and to achieve independence and continuity, as well as to enable these institutions to establish departments sustain popular support for it. And targeted social marketing e-achieving “definition issues and values, and enterprise projects for the target audience, via the Web, and tools marketing, e-way guarantee the achievement of the reaction desired by the public at large can be measured, and to identify the extent of their support for this institution.” And socio-mail marketing many of the most important features:
• on the grounds that the online environment now become widespread, as well as due to the development of technical and increase browsing speed, it has become easy to get any information related to a product a community, or a service on the network, as it has been possible acquisition of the product community, and get it in time The brief to be able to do any of the marketer to promote his product or his goods, community and sold surpassing that the territorial boundaries of his whereabouts, but enter international borders to ensure that at least more popular for those goods or services. In short, make the socio-mail marketing community to get the product or service possible without being bound by time or place.
• contribute to the socio-mail marketing in the open field in front of everyone for marketing a commodity without distinguishing between community-based organization giant with huge capital and the ordinary individual or institution small community with limited resources.
• characterized the mechanisms and methods of social marketing mail at low cost and ease of implementation compared to traditional marketing mechanisms. We will not forget, of course, the possibility of Air website design expenses, and promotion, and publicity free of charge or a fee in accordance with the budget set for it While it seems difficult to apply such mechanisms on traditional communal activity.
• Through the use of code associated with the techniques of social marketing environment-mail, and propaganda operations in the digital environment. Can simply evaluate and measure the success of any advertising campaign and identify weaknesses and strengths, or guidance can also determine the geographical distribution of landing strips these campaigns and other goals which seem difficult to achieve when using traditional means.